Peranan Anggaran Biaya Promosi sebagai Alat Pengendalian dalam Rangka Meningkatkan Volume Penjualan PT. X

Arianto, David Lili (0651461) (2010) Peranan Anggaran Biaya Promosi sebagai Alat Pengendalian dalam Rangka Meningkatkan Volume Penjualan PT. X. Undergraduate thesis, Universitas Kristen Maranatha.

[img]
Preview
Text
0651461_Abstract_TOC.pdf - Accepted Version

Download (13Kb) | Preview
[img] Text
0651461_Chapter1.pdf - Accepted Version
Restricted to Registered users only

Download (114Kb)
[img] Text
0651461_Chapter2.pdf - Accepted Version
Restricted to Registered users only

Download (187Kb)
[img] Text
0651461_Chapter3.pdf - Accepted Version
Restricted to Registered users only

Download (159Kb)
[img] Text
0651461_Chapter4.pdf - Accepted Version
Restricted to Registered users only

Download (122Kb)
[img]
Preview
Text
0651461_Conclusion.pdf - Accepted Version

Download (73Kb) | Preview
[img]
Preview
Text
0651461_Cover.pdf - Accepted Version

Download (38Kb) | Preview
[img]
Preview
Text
0651461_References.pdf - Accepted Version

Download (46Kb) | Preview

Abstract

Promotion is one of the marketing mix variables are very important, which is implemented by the company, in marketing products or services. Without the promotion of the product being received less attention from customers or consumers do not even know about the product. The purpose of this research is to prove that the promotion budget act in order to increase sales volume at PT. X. The method is carried out in this research is descriptive and inferensia statistics, statistical tests are used to determine the relationship between costs and sales promotion. The data was collected through observation, interview at PT. X. After the data obtained, it is calculated by the method above. The results showed that there was an increase in sales every year. So that, it can be concluded that the promotion budget as a tool of control in order to increase sales volume.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Budget, Promotion, Tools, Controls, Sales
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Economics > 51 Accounting Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 16 Jun 2015 10:49
Last Modified: 16 Jun 2015 10:49
URI: http://repository.maranatha.edu/id/eprint/13196

Actions (login required)

View Item View Item