Tjandrasa, Benny Budiawan (2006) Potensi Keuntungan Private Label serta Proses Pemilihan Produk dan Pemasoknya pada Bisnis Ritel. Jurnal Manajemen, 6 (1). pp. 35-40. ISSN 1411-9293
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Abstract
The demand of products with private label will be likely to get higher as the consumers become more and more selective in buying the products of high quality with an optional price. Considering this, retailers need to pay more attention to products with private label in facing the competition (especially with other retailers)which is getting tighter. The strong points of products with private label, low price and attractive packaging, need to be balance with the good quality of the products and the right choice of suppliers.
| Item Type: | Article |
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| Uncontrolled Keywords: | private label, information seekers, brand switchers, product differentiations, positioning |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 15 Jun 2015 04:53 |
| Last Modified: | 24 Jun 2015 07:58 |
| URI: | http://repository.maranatha.edu/id/eprint/13134 |
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