Sianny, - (0651157) (2011) Pengaruh Biaya Pemasaran terhadap Peningkatan Penjualan pada CV. X di Bandung. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Marketing represent important matter in company. Good company have to be clever progressively in applying correct strategy for the shake of continuity of effort life. Specially the desire to yield advantage making all entrepreneur more raced in running effort, unconsciously this matter is very difficult to be reached economic in a condition of this time. This writing target is to know marketing expense influence to sale improvement at CV. X Bandung. Writing method taken is approach qualitative having the character of eksploratif and in form of case study, field study performedly is direct perception, interview unrightiously is related. From conducted evaluation, obtained result that Expense of marketing have an effect on to the increasing of sale in CV. X, others the writer have done analysis that sale is also influenced by existence of internal factor and factor eksternal. Where there are relation of sale, internal factor and factor eksternal. With existence of influence between internal factor and factor of eksternal to sale, hence the company have to can do review will what have been happened in year previously, become can be done by improvement if there is feebleness at sector of exist in company so that support company to obtain get better sale in next year. From finding is above company suggested to classify marketing expense of pursuant to marketing function, so that the company earn easily compare marketing expense is there, and the company earn easily conduct repair action and analysis swiftly in the event of it's deviation.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Marketing Expense influence sale. |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Faculty of Economics > 51 Accounting Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 05 May 2015 10:17 |
| Last Modified: | 05 May 2015 10:17 |
| URI: | http://repository.maranatha.edu/id/eprint/12168 |
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