Ken, Rini Christin Riani (0751345) (2011) Hubungan Penganggaran dan Akuntansi Pertanggungjawaban terhadap Efisiensi Biaya Pemasaran pada PT "X" Batam. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
The purpose of this study was to determine the relationship of budgeting and responsibility accounting in supporting the quality of decision making in order to achieve cost efficiency of marketing at PT "X" Batam. The method used by the writer was descriptive method, which were realized by analyzing and making conclusions based on comparisons between data obtained by the relevant theory. Financial data used in this research was the realization and budget data of marketing costs of PT "X" Batam from 2005 to 2009 period. From the research result showed that the implementation of budgeting and responsibility accounting of PT "X" Batam was quite good, despite the inefficiency of marketing costs in 2009. It really did not indicate a bad thing, because PT "X" Batam is promoting its first branch on the island of Tanjung Pinang. While the years 2005-2008, the cost efficiency of marketing of PT "X" Batam has been reached, as is evident from the percentage deviations below the specified tolerance limit of 10% of marketing budget. This showed that the implementation of budgeting and responsibility accounting to support the cost efficiency of marketing. In short, there was a positive relationship between budgeting and responsibility accounting to marketing cost efficiency.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Budgeting, Responsibility Accounting, Cost Efficiency, Marketing, Quality of Decision Making. |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Faculty of Economics > 51 Accounting Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 12 Mar 2015 10:06 |
| Last Modified: | 12 Mar 2015 10:06 |
| URI: | http://repository.maranatha.edu/id/eprint/11015 |
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