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Yahya, Yeni ( 0323113 ) (2012) Analisis Persaingan dan Usulan Strategi Pemasaran Plastik Klip Berdasarkan Segmentation, Targeting, Positioning, Importance Performance Analysis dan Correspondence Analysis (Studi Kasus: PT."X" Cabang Bandung). Undergraduate thesis, Universitas Kristen Maranatha.