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Suryotomo, Agil (0652263) (2010) Dissimilarity Response Respondent Refers to Indirect Comparative Advertising and Noncomparative Advertising in Facing Attitude Toward the Advertising, Attitude Toward the Brand and Intention to Buy (Studi Kasus Laboratorium Statistika II Kelas MG-A, MG-B, MG-C dan MG-D Fakultas Ekonomi Universitas Kristen Maranatha). Undergraduate thesis, Universitas Kristen Maranatha.