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Lian, Niko Kurnia ( 0523187 ) (2011) Usulan Strategi Pemasaran Berdasarkan Segmentation, Targeting, Positioning, Importance Performance Analysis dan Analisis SWOT (Studi Kasus : Majesty Hotel Jl.Surya Sumantri No.91, Bandung). Undergraduate thesis, Universitas Kristen Maranatha.