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Lian, Niko Kurnia (0523187) (2011) Usulan Strategi Pemasaran Berdasarkan Segmentasion,Targeting,Positioning,Importance Performance Analysis Dan Analysis Swot (Studi Kasus: Majesty Hotel Jl. Suria Sumantri No. 91, Bandung. Undergraduate thesis, Universitas Kristen Maranatha.