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Kesuma, Hans Bharata ( 0923069 ) (2014) Usulan Strategi Pemasaran Berdasarkan Segmentation, Targeting, Positioning, CA (Correspondences Analysis), dan Uji Hipotesis (Studi Kasus: Rumah Laundry Jl. Sederhana No. 30, Bandung). Undergraduate thesis, Universitas Kristen Maranatha.