Setyawan, Surya and Imasari, Kartika (2014) The Impact of Free Wi-Fi Facility to Consumer's Financial Behavior. In: The 2nd 2014 IBEA International Conference on Business, Economics and Accounting, 26-28 March 2014, Hongkong.
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4. The Impact of Free Wi-Fi Facility.pdf - Published Version Download (3752Kb) | Preview |
Abstract
This research describes the consumer's financial behavior when they are offered free Wi-Fi in public area such as restaurants, cafetarias and tafes. Advanced telecommunication technology such as tablets, smart phones and laptops make communication becomes everyday needs for businessmen, workers, even students. Free Wi-Fi facility becomes important in town people busy life. We conduct 100 respondent who are visiting restaurant, cafetarias, and cafes; along with using free Wi-Fi facility in Bandung to know their financial behavior. Initially, consumer's decision in choosing free Wi-Fi in public place may lower their expenditure but this free facility may make consumer becomes higher than their thought. This description research shows consumer's financial decision is tricked by free Wi-Fi facility.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | financial behavior, financial decision, consumer's decision, free Wi-Fi Facility, telecommunication technology |
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 06 Apr 2014 09:34 |
| Last Modified: | 09 Feb 2017 07:04 |
| URI: | http://repository.maranatha.edu/id/eprint/5299 |
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