Developing New Corporate Culture through Green Human Resource Practice

Margaretha, Meily and Saragih, Susanti R (2012) Developing New Corporate Culture through Green Human Resource Practice. In: The 2012 IBEA International Conference on Business, Economics, Accounting, 20-23 March 2013, Bangkok.

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The impact of our daily activities on the environment and the desire to go green has expanded from just individuals to organization. Growing global environmental concerns and the development of international environmental standard are creating the need for businesses to adopt formal environmental strategies. Many studies argued that system of environmental management can only be effectively implemented if the companies have the right people with the right skills and competencies. Green human resource (HR) is one which involves two essential elements: environmentally friendly HR practices and the preservation of knowledge capital. Green HR practices involve reducing carbon footprint via less printing of paper, video conferencing and interviews, and etc. Green HR initiatives help companies find alternative ways to cut cost without losing their top talent. Focus on Green HRM as a strategic initiative promotes sustainable business practices. Therefore, developing new organization culture through Green HR practices becomes manager’s concern. Developing green culture has the ability to affect employee behavior and instill certain values that build an internal culture. Green behavior is assumed to be instrumental in the implementation of the green HR culture and adopting formal environmental strategies. Assimilation approach becomes an alternative on developing green culture. Finally, emerging new corporate culture through Green HR practices resulting in greater efficiencies, lower costs and create an atmosphere of better employee engagement, which in turn helps organization to operate in an environmentally sustainable business practices.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Green HR practices, Enviromnent, Corporate Culture, Sustainability
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Perpustakaan Maranatha
Date Deposited: 14 Sep 2013 03:40
Last Modified: 14 Sep 2013 03:40

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