Sherlywati, Sherlywati and Simangunsong, Eliot (2023) Willingness to Embed Social Sustainability: A Case of Gen Y and Gen Z Entrepreneurs in Indonesia. Jurnal Manajemen dan Kewirausahaan, 25 (1). ISSN 2338-8234
![[img]](http://repository.maranatha.edu/style/images/fileicons/text.png) |
Text
4. Willingness to Embed Social Sustainability_lengkap.pdf Download (1678Kb) |
|
Text
4. korespondensi jurnal JMK willingness to embed social sustainability.pdf Download (823Kb) |
|
Text
4. Turnitin_Willingness to Embed Social Sustainability.pdf Download (5Mb) |
Abstract
This research aimed to explore the motivators and willingness of Gen Y and Gen Z entrepreneurs in Indonesia to embed social sustainability in their businesses. This research employed a quantitative method with an online survey, which was conducted based on a convenience sample of Gen Y and Gen Z from several universities in Indonesia. The data were processed using SEM-SmartPLS3.0. The research finding showed that instrumental and normative motivators affected the willingness to embed social sustainability, while relational motivators had no effect. The recommendation provided by this research is for developing a sus-tainable business strategy framework in terms of social dimension for young entrepreneurs, by strengthening the indicators of normative and instrumental motivators, and the willingness to embed social sustainability.
| Item Type: | Article | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Uncontrolled Keywords: | Social sustainability, motivators, willingness, gen Y and gen Z, entrepreneurs. | ||||||||||||
| Subjects: | H Social Sciences > HG Finance | ||||||||||||
| Depositing User: | Perpustakaan Maranatha | ||||||||||||
| Date Deposited: | 22 Jan 2026 06:38 | ||||||||||||
| Last Modified: | 22 Jan 2026 06:38 | ||||||||||||
| URI: | http://repository.maranatha.edu/id/eprint/34783 |
Actions (login required)
 |
View Item |
