Upcycling the Abandoned Students Artwork with Bateson’s Type of Learning in Entrepreneurship Course

Hartanti, Monica and Wianto, Elizabeth and Tjandra, Miki (2024) Upcycling the Abandoned Students Artwork with Bateson’s Type of Learning in Entrepreneurship Course. In: Sustainability in Creative Industries.

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Abstract

Many final artworks were ignored among many design courses offered in higher education. Each final state of the assignment can be spelled out through the design process, thereby placing valuable thoughts from the insights of students and teachers. Unfortunately, the end state stops developing once the final point was set, and students started from scratch to come up with new ideas all the time. This study recruits junior students from the Entrepreneurship course, majoring in visual communication design at a private university in West Java, Indonesia. They reuse and recycle previous assets from their colleagues or themselves and explore the possibility of making them suitable for certain targets using Gutman’s Means-End theory. The educational method used is the Bateson Learning type. This research will determine whether the educational process can be understood by students or they are just learning to pass. It’s a shame that even though the design students are working on it, upcycling the abandoned design art to make it more valuable and have a selling value has not been maximized, it is still affected by the effectiveness of the assignment, so the products being sold have not yet reached the ‘desirable of existence’. Working in groups in the Entrepreneurship course has weaknesses, namely the understanding of the material is uneven and not comprehensive for each group member, especially for students who do not try to learn this material; it can be said that the stereotype of students belonging to Bateson’s Learning type 0. Entrepreneurship courses at the undergraduate level for visual communication design students have not made them interested in becoming new entrepreneurs. The real project-based course in this learning is only limited to providing new experiences in learning things related to entrepreneurship, this applies to stereotypes of students belonging to Bateson’s Learning type 0–2.

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