Analysis of The Potential Packaging Solution for Madura Satay Based on Customer's Preferences

Sarvia, Elty and Wirawan, Christina and Sulandari, Noek and Yapinus, Pin Panji and Tanubrata, Markus and Salim, Gabriel Koesuma and Ismail, Tubagus Panji (2024) Analysis of The Potential Packaging Solution for Madura Satay Based on Customer's Preferences. In: 2024 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 15-18 December 2024, Bangkok, Thailand.

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Abstract

Sales at micro, small, and medium-sized businesses (MSMEs) decreased during and after the COVID-19 pandemic. Madura satay, a street meal offered by MSMEs in Indonesia, has also experienced a drop in sales. This decline was caused by the packaging, which created concerns about the hygiene of Madura satay. One effort to aid MSMEs in selling satay is to create satay packaging that would continue to attract buyers. This study uses both qualitative and quantitative methods to design Madura satay packaging. The qualitative method was used to determine customers’ needs, while the quantitative method was used to analyze customer interest and contentment with current packaging. Satay packaging is designed using the Quality Function Deployment methodology. The new packaging innovation consists of a box made of thin cardboard coated in thin food-grade plastic. The packaging is intended to be easy to open and close, suitable for direct eating, and capable of storing satay condiments. Sales are likely to rise with the introduction of this new package.

Item Type:	Conference or Workshop Item (Paper)
Contributors:	Contribution Contributors NIDN/NIDK Email UNSPECIFIED Sarvia, Elty UNSPECIFIED UNSPECIFIED UNSPECIFIED Wirawan, Christina UNSPECIFIED UNSPECIFIED UNSPECIFIED Sulandari, Noek UNSPECIFIED UNSPECIFIED UNSPECIFIED Yapinus, Pin Panji UNSPECIFIED UNSPECIFIED UNSPECIFIED Tanubrata, Markus UNSPECIFIED UNSPECIFIED UNSPECIFIED Salim, G.K. UNSPECIFIED UNSPECIFIED UNSPECIFIED Ismail, Tubagus Panji UNSPECIFIED UNSPECIFIED
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Engineering > 23 Industrial Engineering Department
Depositing User:	Perpustakaan Maranatha
Date Deposited:	10 Apr 2025 06:06
Last Modified:	10 Apr 2025 08:23
URI:	http://repository.maranatha.edu/id/eprint/34279

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