Efforts to Improve The Sustainability of Traditional Food Sales At Funny's Kitchen, Bandung

Talar, Yulianti and Wirawan, Christina and Sandroto, Indah Victoria and Gozaly, Jimmy (2024) Efforts to Improve The Sustainability of Traditional Food Sales At Funny's Kitchen, Bandung. DINAMISIA: Jurnal Pengabdian Kepada Masyarakat, 8 (4). pp. 1154-1169. ISSN 2614-8927

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Abstract

This study focuses on improving the sustainability of food sales at Funny's Kitchen, a vendor in Foodcourt (canteen) E, University X. After analyzing data from 99 student consumers using Multiple Linear Regression, it was determined that the freshness of food, suitable of food prices with the quality of the food provided, and accuracy of food temperature significantly influence students' likelihood to repurchase from Funny's Kitchen. To enhance repurchase intention, internal enhancements have been recommended, including the use of microwaves to expedite food heating, adding staff to assist with food preparation and service, aligning prices with food quality, and providing training on calculating production costs. The owner of Funny's Kitchen was receptive to suggestions from the PKM team and enthusiastically participated in training on production cost calculation. Following the implementation of these improvements, there has been an observable increase in students' repurchasing intention food from Funny's Kitchen.

Item Type:	Article
Contributors:	Contribution Contributors NIDN/NIDK Email Author Talar, Yulianti UNSPECIFIED UNSPECIFIED Author Wirawan, Christina UNSPECIFIED UNSPECIFIED Author Sandroto, Indah Victoria UNSPECIFIED UNSPECIFIED Author Gozaly, Jimmy UNSPECIFIED UNSPECIFIED
Uncontrolled Keywords:	declining sales, foodcourt, product quality, price, repurchase intention, multiple linear regression
Subjects:	T Technology > T Technology (General)
Depositing User:	Perpustakaan Maranatha
Date Deposited:	05 Apr 2025 12:24
Last Modified:	05 Apr 2025 12:24
URI:	http://repository.maranatha.edu/id/eprint/33710

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