Darmayanti, Tessa Eka and Tawami, Tatan and Halim, Erwin Ardianto
(2022)
Reading Lasem Heritage Buildings as Cultural Tourism
Sustainability: A Phenomenological Perspective.
Injudes: International Journal of Design, 2 (1).
pp. 21-27.
ISSN 2807-7210
Abstract
In recent years, Lasem tourism has grown, especially about
historical buildings. However, the tourism sector has
experienced a decline due to the COVID-19 pandemic. Various
strategies are carried out by the local peoples and also
foundations that care about Lasem, to restore the economic
situation and continue to strive to maintain the culture in it.
This study aims to determine the tourism promotion strategy
in Lasem, which involves historic buildings. This study uses a
qualitative approach and a phenomenological point of view to
enrich the discussion. The results showed that by reading the
tangible value of the building, its cultural meaning was
obtained, which became a notable element in tourism
marketing. It can be beneficial for local governments and
owners of cultural heritage buildings to boost the economy in the tourism sector. At the same time emphasizes that cultural
values are a significant part of tourism that can make a place
survive because it has a distinctive character and identity.
Actions (login required)
 |
View Item |
