Cen Lu, - and Kuswoyo, Chandra and Abednego, Felicia and Josephine, Saskia Geovanni (2021) Pengaruh Faktor lingkungan dan Pengalaman Belanja Mall terhadap Perilaku Belanja Mall. Jurnal Inspirasi Bisnis & Manajemen, 5 (1). pp. 87-100. ISSN 2579-9401
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Abstract
This study aims to examine the effect of environmental factors and mall shopping experience on mall shopping behavior. The sample used in this study is the people of Bandung City with 147 respondents. The sampling technique used was nonprobability sampling and the sampling design used purposive sampling technique. Data processing was performed using SPSS version 25 software and analyzed using multiple regression analysis. The results of this study indicate that environmental factors and mall shopping experience affect mall shopping behavior by 49% and the rest is influenced by other factors. Environmental factors and mall shopping experience play an important role in consumer behavior when shopping at a shopping center.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Environmental Factors; Mall Shopping Experience; Shopping Behavior Mall. |
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 19 Jan 2022 22:48 |
| Last Modified: | 19 Jan 2022 22:48 |
| URI: | http://repository.maranatha.edu/id/eprint/29303 |
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