Cipta Raharja, Jeffry(1452265) (2019) Pengaruh Store Atmosphere Pada Minat Beli Konsumen (Studi Pada: Konsumen Mall). Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Tujuan dari penelitian ini adalah untuk menguji dan menganalisis pengaruh store atmosphere pada minat beli konsumen (studi pada konsumen yang pernah berbebelanja produk di toko retail kategori mall). Data yang diperoleh dilakukan melalui survey dengan kuisioner. Analisis data menggunakan analisis regresi linier sederhana dengan menggunakan SPSS versi 21. Hasil penelitian menunjukan bahwa variabel store atmosphere seperti: Cleanliness, Music, Scent, Temperature, Lighting, Color, Display/Layout, memiliki pengaruh pada minat beli konsumen.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Store Atmosphere, Cleanliness, Music, Scent, Temperature, Lighting, Color, Display/Layout, Minat Beli. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 07 Dec 2021 01:25 |
| Last Modified: | 07 Dec 2021 01:25 |
| URI: | http://repository.maranatha.edu/id/eprint/28791 |
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