Pengabdian Masyarakat untuk Membangun Struktur Organisasi bagi Bisnis Keluarga

Harianti, Asni and Malinda, Maya and Suwarno, Henky Lisan and Nur, Nur and Kuslina, Boedi H. and Margaretha, Yolla (2018) Pengabdian Masyarakat untuk Membangun Struktur Organisasi bagi Bisnis Keluarga. In: Seminar Nasional Hasil Pengabdian Kepada Masyarakat "Strategi Inovasi Pengabdian kepada Masyarakat Berbasis Kearifan Lokal", 13 Desember 2018, Bandung.

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Abstract

La Fresa Strawberry is a small and medium family business engaged in premium strawberry plantation agribusiness and located in Pasir Ipis Lembang. The production of his plantation produces strawberries which have sweet and flavorful flavors. This company has grown rapidly and has penetrated the Jakarta, Bandung and Surabaya markets through the distribution channels of premium retailers. The need for large strawberries in urban areas makes companies have to maintain taste quality, supply quantity and regulate cropping patterns for sustainable harvests. To carry out this business, companies face problems not having a clear organizational structure and job description. The function of delegation of tasks and authority has not gone well and rests on the owner of the company. Responding to these problems, Universitas Kristen Maranatha through the Faculty of Economics consisting of lecturers and students of Entrepreneurship Concentration has collaborated with small and medium entrepreneurs La Fresa in the form of research and community service activities. This activity resulted in the preparation of organizational structure documents for the company, as the implementation of management science and entrepreneurship, a form of university service to the community, especially for family Business.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Service, Organizational Structure, Family Business
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Perpustakaan Maranatha
Date Deposited: 18 Jan 2019 09:40
Last Modified: 18 Jan 2019 09:40
URI: http://repository.maranatha.edu/id/eprint/25320

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