Imasari, Kartika and Setyawan, Surya (2012) Telemarketing: Effective or Annoying? In: Seminar Nasional & Call for Paper "Indonesian Family Business Sustainebility", 13-14 November 2012, Yogyakarta.
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1. Telemarketing_Effective or Annoying.pdf - Published Version Download (3386Kb) | Preview |
Abstract
Telemarketing is one of marketing strategy which is a little bit controversial. It is believe that telemarketing drives positive selling significantly; yet annoys consumer. Therefore companies that apply marketing strategy should realize whether drives positive selling and increase consumer's satisfaction, or annoys consumer that decrease their satisfaction. This research tries to describe what consumers like and dislike when they are receiving phone from telemarketer. It also tries to describe whether telemarketing is effective or annoying. Non probability sampling is used to gain the sample. On top of that, the research uses purposive sampling method. Descriptive statistic method is used to examine 100 respondents. The result shows 26 percent respondent like telemarketers for their hospitality; 22 percent respondent dislike telemarketers for they are too much talking; moreover, 96 percent respondents state that they feel annoyed by telemarketing activity.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | telemarketing, consumer's satisfaction, marketing strategy. |
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 07 Dec 2012 04:27 |
| Last Modified: | 09 Feb 2017 07:00 |
| URI: | http://repository.maranatha.edu/id/eprint/2354 |
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