Suryadi, Arif and Suharsono, Martyn (2017) Consumer Satisfaction Analysis on Screen Printing Plastic Bags Company's Products and Services Based on Marketing Mix. In: International Conference on Innovation, Management and Industrial Engineering, 23rd May 2017, Kuala Lumpur.
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Abstract
As the industry in Indonesia is growing, attention to factors which were perceived by their customers as not satisfying has become a key point to survive in the business. The study were conducted to find out which marketing mix's attributes perceived by customers as unsatisfying. Questionnaires were distributed to 30 customers and were analyzed using inferential statistics (t test) and Importance-Performance Analysis. The study tried to combine the results and give some suggestions. The results of this study showed that there were 7 attributes which were below customers' expectations which
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | screen printing, plastic bags company, marketing mix, consumer satisfaction |
| Subjects: | T Technology > T Technology (General) |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 26 Sep 2017 03:02 |
| Last Modified: | 26 Sep 2017 03:02 |
| URI: | http://repository.maranatha.edu/id/eprint/23275 |
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