Moertini, Veronica S. and Ibrahim, Niko and Verliyantina, Verliyantina (2014) e-CRM Development Method for e-Commerce System Owned by Small Medium Enterprises. In: 2nd International Conference on Technology, Informatics, Management, Engineering, and Environment (TIME-E), 2014 , 19-21 August 2014, Bandung.
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e-CRM Development Method for e-Commerce System.pdf - Published Version Download (5Mb) | Preview |
Abstract
While it is known that to promote business success, e-commerce systems must be supported by effective e-CRM (electronic Customer Relationship Management), our survey results indicate that Indonesian e-commerce systems owned by SMEs have not provided effective-intelligent e-CRM services. In this paper, we propose an evolutionary e-CRM development method suitable for SMEs that include activities of enhancing the existing e-commerce systems to capture more needed data, data ware house development and e-CRM application development. The method has been being implemented in a case study firm and we find that it is applicable.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | electronic customer relationship management in e-commerce, evolutionary development methodology |
| Subjects: | T Technology > T Technology (General) |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 26 Feb 2016 08:38 |
| Last Modified: | 02 Mar 2016 02:48 |
| URI: | http://repository.maranatha.edu/id/eprint/19020 |
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