Cultural Heritage of Malay's Nation Clump: An Evaluation of Places Marketing

Nurbasari, Anny (2009) Cultural Heritage of Malay's Nation Clump: An Evaluation of Places Marketing. In: Seminar dan Lokakarya Internasional Pelestarian dan Pengembangan Warisan Budaya Bangsa Serumpun Indonesia-Malaysia, 13-14 April 2009, Melaka.

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To reach the goal of liveability, visitability (tourism, MICE) and investability (investment friendly) are correlated with importance of marketing target and goal (places marketing), so that the successful of cities in the world in selling its city, it is because the cities have an unique in a function of city life is history, spatial quality (including infrastructure), life style, cultural heritage, with based on strong cooperation of the work program for city marketing between city's society and the government. To shift the strategy of city marketing to the strategy of endogenous which focus on development of city-region's assests it is need the ability of strong government to take major intervention. Also need visioner leadership of city's manager. Effort should be develop to build the positive images for the city-region covering as follows: (a) cultural identity; (b) spatial identity, (c) event and sponsorship, and also (d) media.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: places marketing, identity cultural, spatial identity, sponsorship and event, media
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Perpustakaan Maranatha
Date Deposited: 26 Jan 2016 06:54
Last Modified: 26 Jan 2016 06:54

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