Taking Advantage of Social Networking Power for Small Business

Djajalaksana, Yenni M and Surjawan, Daniel Jahja (2013) Taking Advantage of Social Networking Power for Small Business. In: The 5th Indonesia International Conference on Innovation, Entrepreneurship, & Small Business, June 24-28, 2013, Bandung.

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The advance development of the internet and mobile communication provides many businesses with new opportunities to reach out to their potential customers. Among the many new internet tools and mobile apps, social networking provides a powerful and effective new way not only to spread out new product information but also to maintain constant contact with potential and loyal customers. Social networking tools, although have been heavily used by large-scale businesses and corporations, can also be utilized by small businesses in Indonesia. In Indonesia, the use of social networking is certainly fruitful as these generate new businesses and ultimately, profit from sales. There are various types of social networking tools that can provide such advantages, for example facebook, pinterest, twitter, blackberry messenger group, and foursquare. This paper discusses the new trend for small businesses in utilizing social networking tools and provides several important tips in utilizing these tools efficiently and successfully. Several excellent examples of existing small businesses utilizing social networking tools are featured and discussed.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: social network, marketing, small business management
Subjects: T Technology > T Technology (General)
Depositing User: Perpustakaan Maranatha
Date Deposited: 25 Jan 2016 02:10
Last Modified: 25 Jan 2016 02:10
URI: http://repository.maranatha.edu/id/eprint/18316

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