Margaretha, Yolla and Suwarno, Henky Lisan and Susanto, Harry and Poetri, Stephanie Ryanto (2010) Analisis Pengaruh Media Promosi Terhadap Minat Belanja Konsumen (Studi Kasus Pada PT. X Cabang Karees Bandung). Project Report. Jurusan Manajemen Fakultas Ekonomi UK. Maranatha, Bandung. (Unpublished)
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Analisis Pengaruh Media Promosi Terhadap Minat Belanja Konsumen.pdf - Accepted Version Download (3686Kb) | Preview |
Abstract
The aim of this study is to test the effect of promotion media on purchase intention. Promotion media is measured by the respondent's interesting toward the promotion media that implemented by PT. X. Purchase intention is measured by the respondent's intention to buy about the products that sold buy PT X. Total respondent are 400 people, which the questionnaire was limited spread on region Karees. The result shows that the promotion media affect the purchase intention.
| Item Type: | Monograph (Project Report) |
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| Uncontrolled Keywords: | promotion media, purchase intention |
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 14 Jun 2012 06:32 |
| Last Modified: | 14 Jun 2012 06:34 |
| URI: | http://repository.maranatha.edu/id/eprint/1396 |
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