Penerapan Balanced Scorecard sebagai Salah Satu Tolok Ukur dalam Penilaian Kinerja (Studi Kasus pada Toko Buku Visi BTC Bandung)

Ersandy, Ersandy (0651418) (2012) Penerapan Balanced Scorecard sebagai Salah Satu Tolok Ukur dalam Penilaian Kinerja (Studi Kasus pada Toko Buku Visi BTC Bandung). Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

To the face the increase of the current business environment into a more complex situation, a method of performance measurement that can accurately and comprehensively asses the company’s performance is essentially needed. In this case the method which can be used is the balanced scorecard. The objective of the balanced scorecard method is so measure the performance of the company form four perspectives, namely: learning and growth perspective, internal business process perspective, customer perspective and financial perspective. The researcher conducted the research on Toko Buku VISI BTC Bandung using the data from 2009-2011 to analyze four perspectives. The results of the research reveals that the overall performance of Toko Buku VISI BTC Bandung is good enough, it is indicated by the value generated from the respective scorecards of each perspectives. The conclusion that can be derived through the analysis is that the balanced scorecard is the best method in assessing the performance of the company, since the balanced scorecard raises the important aspects that are ignored by the traditional performance measurement, such as aspects of customer satisfaction, so that the measurement is very important for management, both in the process of planning, decision making, and controlling, andin realizing the vision and mission of the corporation.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Balanced Scorecard, Financial Perspective, Customers Perspective, Business Perspective, Learnings and Growth Perspective.
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Economics > 51 Accounting Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 15 Jun 2015 09:57
Last Modified: 15 Jun 2015 09:57
URI: http://repository.maranatha.edu/id/eprint/13150

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