Budaya Lokal sebagai Sumber Gagasan Desain Makanan Oleh-Oleh

Nurviana, Nina (2012) Budaya Lokal sebagai Sumber Gagasan Desain Makanan Oleh-Oleh. In: Seminar Nasional Desain dan Seni 2012, 29 November 2012, Jakarta.

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"Oleh-Oleh" has become an important thing to buy. "Oleh-oleh" package with prominent characteristic of the local culture can be found in a small number of "oleh-oleh" shops or stalls. This characteristic might be hard to find in other areas. Nowadays, the number of such packaging is still limited. With its various cultures, Indonesia should have become a great source of inspiration to develop packaging design "oleh-oleh". This background triggered the idea that "oleh-oleh" packaging design has great potential to be developed. Such "oleh-oleh" packaging can be considered to have a unique position for several reason. In addition to its design, its existence in the area of tourism activites and cultural environment has been continually living side by side with the identity where it is marketed. The study of the food "oleh-oleh" packaging which can be useful source in design planning, shows that: (1)form, materials and how to package are the aspects influencing the construction of the package; (2) cultural context viewed at the packaging is cultural context seen as exotics, nostalgic experience, visual experience, (3)recognition from consumers is needed to show evidence of physical experience to the place visited and the desire to collect (4) aspects of culture on the packaging can be considered as an opportunity to increase sales; (5) the efforts of food manufactureres in decorating the package is considered quite successful in highlighting the uniqueness and the attractiveness of the appearance.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: packaging design, culture, tourism
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Depositing User: Perpustakaan Maranatha
Date Deposited: 21 May 2015 09:23
Last Modified: 22 May 2015 02:58
URI: http://repository.maranatha.edu/id/eprint/12551

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