Re-Branding dan Promosi Produksi Hasil Olahan Singkong Kampung Adat Cirendeu

Setiyadi, Sandra Suwarni (0964222) (2015) Re-Branding dan Promosi Produksi Hasil Olahan Singkong Kampung Adat Cirendeu. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Cirendeu Traditional Village is one of the villages which believes in Sundanese Wiwitan and still preserves the tradition of consuming cassava. This village produces various food made from cassava as their additional income. There are many variant of produtcs made by Cirendeu Traditional Village, such as eggroll, cassava dendeng, cassava cireng, cheesestick, rangginang, opak, and others. However, their products are still lack of identity and only a few people know about these products. Therefore, it is deemed important to do a rebranding and promotion to increase people’s interest in buying local products such as Cirendeu cassava products. The concepts of this branding are traditional and low budget. Traditional because the village still holds on their tradition, and the production process of their cassava by Cirendeu Village still traditional. The low budget is applied to the simple packaging as its main media. The packaging will use inexpensive material that is affordable and practical such as samson paper which is printed with only one color for the target market of middle economy-class people. Most of the media of promotion are social media, such as Facebook, Twitter, and Instagram. Other means of promotion are by using merchandise for instance mug and totebag. By rebranding and promoting the products, people will know more about Cirendeu Traditional Village and can help preserving Indonesian culture as well as helping to increase public interest to buy local products like Cirendeu cassava products.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Cirendeu, Cassava, Food, Promotion, Re-branding
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Faculty of Arts & Design > 64 Visual Communication Design Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 17 Feb 2016 08:50
Last Modified: 17 Feb 2016 08:50
URI: http://repository.maranatha.edu/id/eprint/18811

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