Sistem Informasi Manajemen Konsumen untuk Pemasaran Produk Kue (Studi Kasus Olives Bakery)

Alberto, Malkia and Christianti J., Meliana (2014) Sistem Informasi Manajemen Konsumen untuk Pemasaran Produk Kue (Studi Kasus Olives Bakery). Jurnal Sistem Informasi, 9 (1). pp. 75-83. ISSN 1907-1221

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Olives Bakery is a bread and pastry shop that was established in 2005. This bakery has implemented open kitchen concept in its outlets. In the past, Olives Bakery experienced difficulties in managing its marketing of products because customers must come physically to the bakery to order and to obtain information about the products and prices. In this research , a web based application with selected features will be built to assist its sales and marketing departmentby providing accessto customers via the Internet. The application requires customers to register in order to order and purchase products online. By using email gateway feature, the baker can also maintain its relationship with customers by sending periodic informations about new products, best selling products, and other relevant marketing information. This application implements customer relationship management concept. The data were obtained from interviews with relevant parties in the bakery and utilized related information media in Internet.

Item Type: Article
Uncontrolled Keywords: marketing, web based application, customer relationship management, email gateway.
Subjects: T Technology > T Technology (General)
Depositing User: Perpustakaan Maranatha
Date Deposited: 23 Oct 2015 11:16
Last Modified: 23 Oct 2015 11:22

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