Analisis Penerapan Balanced Scorecard sebagai Suatu Alternatif Alat Pengukuran Kinerja Perusahaan (Studi Kasus pada PT. Aurea Gemilap, Bandung)

Oktavia, Yessy (0651208) (2010) Analisis Penerapan Balanced Scorecard sebagai Suatu Alternatif Alat Pengukuran Kinerja Perusahaan (Studi Kasus pada PT. Aurea Gemilap, Bandung). Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

The Balanced Scorecard concept is the brainchild of experts. Thought they bring to the business revolution that is more advanced. The concept has been widely adopted in various business organizations. If all members of the organization can understand and interpret the Balanced Scorecard implementation in accordance with the concepts defined, it is expected that all members of the organization can motivate themselves to improve overall corporate performance. The hypothesis of this study aims to analyze the implementation of the Balanced Scorecard as a corporate performance measurement tool. The method used in this research is analytical descriptive method and descriptive explanatory. The population in this research is PT. Aurea Gemilap, which has implemented the Balanced Scorecard. Hypothesis testing in this research is done using Spearman Rank correlation coefficient. The results obtained from the analysis of performance measurement in the PT. Aurea Gemilap by using the Balanced Scorecard concept can be concluded that the four perspectives are analyzed several performance has not been able to reach the target set. Therefore the company is expected to improve performance by balancing between the performance of the financial aspects and non-financial in order to realize the mission and vision.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Balanced Scorecard (BSC) , Performance Measurement
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Economics > 51 Accounting Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 06 May 2015 11:21
Last Modified: 06 May 2015 11:21
URI: http://repository.maranatha.edu/id/eprint/12220

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